A Guide to Culture in Chaos

the projects*

Art direction, design, and layout of A Guide to Culture in Chaos, a white paper written by Xander Tran, Director of Creative Strategy at the projects* (now New Moon.) The report dives into the movements, not trends, that are rippling through our fractured society. The ambition was to offer brand leaders and cultural strategists a compass: shaping a new lens to guide the future of their work. For “non-industry” readers, the guide aims to clarify the world, offer inspiration, and empower conscious consumers.